Larry has enjoyed a 30-year technology career spanning roles in Marketing, Product Management, and Operations.  In addition to working as an executive at enterprise firms like HP and Norton, he is a serial entrepreneur, co-founder, strategist, and operator with 3 recent successful acquisitions in the SMB Social and Streaming Entertainment sectors.

Larry successfully built and led the product marketing team at United Online – including NetZero, Juno brands – to successfully transition from a free ad-supported ISP model to create the value-priced ISP category with a freemium subscription model and expanded service offerings to ultimately grow revenues to over $300 million per year.

A recent 8-year veteran of the ongoing streaming wars, Larry was previously the global product manager for a $3 billion enterprise storage product line at Compaq/HP and has driven billions of dollars in subscription and recurring revenue for companies that include NetZero, MyLife, Norton, Tiger Pistol, Screambox, TV4 Entertainment, and Crackle.  

Originally from Texas – he has now been a proud California resident for over 24 years and an avid fan of travel, food, hiking, dogs, and pop culture. 

‍

Industries & Expertise: ISP & Consumer Services | Enterprise Hardware | Infosec |  Entertainment & Streaming  

‍

Big Win: Larry led the global product strategy and marketing launch of the consumer security software industry’s first 100% virus protection guarantee, combining virtually delivered services with software to transform Norton’s $3B brand into a leading direct-to-consumer subscription business and creating a critical competitive advantage in key international and U.S. markets.