Mike Alvarez is a seasoned product leader with 15+ years of experience transforming consumer brands through AI-driven innovation, Product-Led Growth (PLG) strategies, and user-centered design. His expertise spans early-stage product development, scaling cross-functional teams, and delivering market-leading engagement and revenue growth for consumer brands and e-Commerce leaders as well as B2B and B2C platforms.

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At SiriusXM/Pandora, Mike spearheaded AI-powered personalization initiatives. At G/O Media, he implemented AI-driven content discovery tools that drove a 15% revenue lift and a 25% engagement boost. As the Founder of Project Think Consulting, he has helped clients across industries unlock $300M in ARR growth through AI-driven digital transformation and strategic optimization.

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Mike has a proven track record of developing high-performing teams, launching industry-first AI/ML innovations, and optimizing product roadmaps to align with market needs. His work has enabled leading consumer brands to expand into major retailers like Walmart, Target, and Best Buy, while also driving eCommerce and subscription-based business models.

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Before joining the military at 17 and spending 8 years serving with special operations, Mike was a semi-pro skateboarder and played in a punk rock band. Today, when not leading digital transformations, Mike mentors future product leaders, contributes to innovation councils, and actively supports the veteran community.

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Industries & Expertise: AI & Personalization | Digital Media | SaaS & Enterprise Platforms | Consumer Services & E-commerce

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Big Win: Mike led AI-driven personalization and onboarding strategies at Sirius XM/Pandora that delivered a $50M ARR increase, boosted engagement by 20%, and increased premium subscriptions by 15%.

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